Breaking Down the Stigma

There are many misconceptions about Alzheimer’s disease. A diagnosis does not define a person or mean they should be treated differently. When stigma appears, it can often be addressed through education and open conversation.

You Can Take Action
If you or a loved one has Alzheimer’s disease, here are ways to help reduce stigma and promote understanding:1,2,3,4
Be open about your diagnosis.
Sharing your diagnosis with trusted people can help challenge misconceptions and encourage understanding. It can also help others think more openly about brain health.
Educate and inform.
Speaking about Alzheimer’s in a clear, factual way helps reduce fear and misunderstanding. Sharing accurate information can correct false beliefs.
Stay positive.
Having Alzheimer’s does not mean a complete loss of quality of life. Sharing meaningful activities and experiences helps challenge stigma.
Don’t take it personally.
Stigma usually comes from misunderstanding, not from you as a person. Offering facts can help others become more supportive.
Be patient.
Changing long-held beliefs takes time. Repeated conversations may be needed to shift attitudes.
Let them know how they can help.
People may want to support you—share specific ways they can help or suggest supporting Alzheimer’s organizations.

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