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BrainGuide is a needed resource to physicians who want to talk to their patients about Alzheimer’s disease. Far too often, the disease is overshadowed by stigma and the critical conversation doesn’t happen. BrainGuide will provide physicians and patients with an easy and simple tool to spark that discussion.

As people age and worry about their memory and brain health in general, it can be reassuring for them to have an easy-to-use tool in BrainGuide to help them gain insight into their symptoms so they can talk to their physician.

As an expert in consumer engagement strategies in healthcare, I know that BrainGuide can be a gamechanger. It will make it so much easier for consumers to begin the journey towards better brain care in a healthcare system that too often leaves them with the impression that there is nowhere to turn. Alzheimer’s disproportionately affects people of color, and BrainGuide empowers people from all communities to take action.

BrainGuide could help to expand the reach and impact of clinical trials on Alzheimer’s. It has always been hard to recruit patients who are in the early stages of this disease. BrainGuide will provide a route for early-stage patients to enter into clinical trials. As a result, we are one step closer to finding effective therapies for these populations sooner.